Privacy policy

Keaelle operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services").

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. We may collect or process the following categories of personal information, depending on how you interact with the Services:

  • Contact details: including your name, address, billing address, shipping address, phone number, and email address.

  • Financial information: including credit card, debit card, and financial account numbers, payment card information, transaction details, and payment confirmations.

  • Account information: including your username, password, security questions, preferences, and settings.

  • Transaction information: including the items you view, put in your cart, add to your wishlist, purchase, return, or exchange.

  • Communications with us: including the information you include in communications with us, for example, when sending a customer support inquiry.

  • Device information: including information about your device, browser, or network connection, your IP address, and other unique identifiers.

  • Usage information: including information regarding your interaction with the Services, including how and when you navigate the site.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you: including when you create an account, make a purchase, or communicate with us.

  • Automatically through the Services: including from your device when you use our website, and through the use of cookies and similar technologies. To learn more about how we use cookies, please visit https://www.shopify.com/legal/cookies.

  • From our service providers: including when we engage them to enable certain technology on our behalf.

How We Use Your Personal Information

Depending on how you interact with us, we may use personal information for the following purposes:

  • Provide, Tailor, and Improve the Services: To process your payments, fulfill your orders, arrange shipping, manage your account, facilitate returns, enable you to post reviews, and create a customized shopping experience.

  • Marketing and Advertising: To send marketing, advertising, and promotional communications by email, text message, or postal mail, and to show you online advertisements based on items you previously purchased or viewed.

  • Security and Fraud Prevention: To authenticate your account, provide a secure payment experience, and investigate possible fraudulent or malicious activity. You are responsible for keeping your account credentials safe.

  • Communicating with You: To provide you with customer support and maintain our business relationship with you.

  • Legal Reasons: To comply with applicable law, respond to valid legal processes, and enforce our terms or policies.

How We Disclose Personal Information

We may disclose your personal information to third parties for legitimate purposes, including:

  • With vendors and service providers who perform services on our behalf (e.g., our e-commerce platform, payment processing, fulfillment, and shipping).

  • With business and marketing partners to provide marketing services and advertise to you.

  • When you direct, request, or consent to our disclosure of certain information to third parties (e.g., social media logins).

  • With our affiliates or otherwise within our corporate group.

  • In connection with a business transaction (such as a merger), to comply with legal obligations, or to defend the Services and our rights.

User-Generated Content (Product Reviews)

The Services may enable you to post product reviews and other user-generated content. If you choose to submit user-generated content to any public area of the Services, this content will be public and accessible by anyone. We do not control who will have access to the information that you choose to make available to others and cannot ensure that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information that you make publicly available, or for the accuracy, use, or misuse of any information that you disclose.

Our E-Commerce Platform

Our store is hosted by Shopify, which processes your personal information to provide and improve our Services. Your data may be transmitted internationally to Shopify and its partners. We also use Shopify’s "enhanced features," which allow Shopify to combine data from your interactions with our store with data from other Shopify merchants. For these specific cross-merchant features, Shopify acts as the independent data controller. To learn more about how they handle your data or to exercise your privacy rights directly with them, please visit the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies. We do not guarantee and are not responsible for the privacy or security of such sites.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, please contact us to request that it be deleted.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, provide you with Services, comply with legal obligations, resolve disputes, or enforce applicable contracts.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information:

  • Right to Access / Know: You may request access to personal information that we hold about you.

  • Right to Delete: You may request that we delete personal information we maintain about you.

  • Right to Correct: You may request that we correct inaccurate personal information.

  • Right of Portability: You may have a right to receive a copy of your personal information and request that we transfer it to a third party.

  • Managing Communication Preferences: You may opt out of receiving promotional emails at any time by using the unsubscribe option displayed in our emails. If you opt out, we may still send you non-promotional emails, such as those about your account or orders.

  • Advertising Opt-Out: We may use Shopify's ad services (such as Shopify Audiences) to help personalize the advertising you see on third-party websites. To restrict Shopify merchants that use these ad services from using your personal information for such services, visit : https://privacy.shopify.com/en

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests.

International Transfers

Please note that we may transfer, store, and process your personal information outside the country you live in, including servers located in the United States and Singapore. Your personal information may also be processed by our staff, third-party service providers (such as our e-commerce platform provider), and partners operating in these countries.

If you are a resident of the European Economic Area (EEA) or the United Kingdom, and we transfer your personal information out of Europe or the UK, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website and update the "Last updated" date.

Contact

Should you have any questions about our privacy practices, this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at hello@keaelle.com or contact us by mail at: Unipure Pte Ltd 1 Fullerton Road #02-01, One Fullerton, Singapore 049213